Essential beauty, without labels!

Alfredo , visionary and entrepreneur in the beauty sector, is the founder of the innovative brand of make-up and cosmetics dedicated exclusively to men , Balance Milano

Its mission is to break gender stereotypes in the beauty world, promoting the idea that taking care of yourself is everyone's right, regardless of gender; not only does it redefine beauty standards, but it also inspires a new generation of men to feel confident and comfortable in their own skin.